What does it take for a development to qualify as the “next big thing"? Is it the way it revolutionizes the way we do things? How about bringing unprecedented results? Or is it the number of people who use it?
Virtual try-on (VTO) technology, which is one of the most effective uses of AR, contains all the requirements of being the next big thing, especially for retailers, marketplaces, and NFT projects. So why is VTO, which has entered our lives recently, so important?
A good user experience is perhaps one of the most crucial steps in purchasing decisions. In the pandemic process that affected the whole world, we all realized how important the power of personal experience and interacting with the products is only after we lost it. With the terms “contactless” and “remote” being a part of our lives, every sector went ahead and tried to come up with new solutions to meet the expectations. AR technology has become almost every company’s greatest companion on this path. Even before the pandemic, we can say that the eCommerce world was under the pressure of the "expectation vs reality" pressure coming from online shoppers.
Before AR, visitors had to assume if they will like a product or not by just looking at static 2D images and reading long product descriptions. This led to a big problem: high product return rates. According to the 2021 Snap Consumer AR Report, returns are a $550 billion problem worldwide. And AR and VTO can help fix that. Virtual try-on technology not only enables customers to experience a product with its true colors and textures, but it also builds a memorable connection with them by creating an interactive experience. In a way that brings brands closer to customers. We can access the shopping experience we are used to whenever and wherever we want in the comfort of our homes, and the only thing that is needed is a smartphone or tablet.
We believe that in the near future, every brand will have a digital version of its products and virtual try-on will become a normal part of our lives. At artlabs, we are working with global retailers and marketplaces, and during our PoCs we are performing various A/B tests constantly. We can definitely say there’s a significant improvement in key eCommerce performance metrics like conversion rates. And to be more specific, we are talking about double-digit increases in conversion rates here.
1- Footwear Virtual Try-On
Buying shoes can be one of the most difficult use cases of online shopping. The fact that each shoe has a different mold and stance makes it quite difficult to buy them without trying the models on. With virtual try-on and hyper-realistic 3D models of the products, you can see how the shoe models will look on your feet by simply holding your camera towards your feet. Moreover, with augmented reality, you can rotate the shoe or zoom in/out according to your desire.
Glasses, watches, expensive handbags… Augmented reality technology also appeals to luxury consumer goods. Luxury brands, whose names are known even to those who are not that interested in fashion, are competing with each other to implement the most innovative AR developments today. After all, they all want to get the “first-mover advantage” at the end of the day. Brands that want to channel the attention of customers to their own products invite them to new experiences like virtual try-on.
Michael Kors is one of those luxury consumer brands, that took advantage of Meta’s AR ads in its news feed. Users who tapped on the button “Tap to try on” had the opportunity to try different colors of eyeglasses on their faces through their cameras. Everything is smooth and easy as it should be: click, try, buy!
The "tester" culture in the cosmetics sector was also a problem in terms of hygiene even before the pandemic times. Having a single tester for each product and different people trying the same product on certain parts of the face was a risky situation in terms of carrying some infectious diseases. As a matter of fact, the tester application in the stores was largely removed during and after the pandemic. Now we try to guess the most suitable concealer color or the texture of lipsticks from the comments of those who have tried it before or by reading long product descriptions.
This problem disappeared as leading brands started to prefer virtual try-on solutions. With the solution offered by AR technology, users have the chance to experience realistic colors and tones of products through their smart devices.
A term that came into our lives in recent years is NFTs. NFT technology, which embraces many industries at the same time, is nowadays heavily associated with AR and virtual try-on. You can also take a look at our AR NFTs article here for more details.
The freedom to display timeless NFTs, especially in the field of clothing and art, once again convinces brands to take firm steps in virtual try-on. From the gaming ecosystem to fashion, from home decoration to art galleries, AR NFTs can be described as the pinnacle of visualization.
Our collaboration with Space Runners
We are aware that AR and the virtual try-on will soon become the gold standard in the coming years. There are countless brands and industries that are not yet aware of their potential. Wouldn't you like to have the key to the doors of new revenue channels that AR technology will open soon? Your customers are waiting to see virtual try-on solutions that you can offer them to facilitate their shopping experience and establish a deep love bond. If you feel ready to meet their expectations, you can contact our team today.