Augmented reality has already become a part of our daily lives. Pioneer companies and even a considerable number of small-sized companies are now implementing AR features to their business models to benefit from the various advantages that AR can provide such as increased engagement, conversion rate, and website traffic.
In this blog post, we’ll dive deep into the benefits of implementing augmented reality for your online store.
Increase Your Conversion Rate
Imagine you’re buying a shoe from an online store. It can be tricky to know how exactly it will look like on your feet before making the actual purchase, right? Not anymore. With the help of augmented reality, you can virtually try, spin, move, and in some cases customize any shoe from any angle. Therefore, your audience will engage more with your product and research shows that interacting with AR leads up to 94% higher conversion rates as individuals can feel more connected to your brand. AR acts as a bridge between your brand and target audience, and connects them emotionally by creating a fun experience.
“The conversion rates that we’ve seen have surprised us, as a result, we’re doubling-down on AR experiences to drive eCommerce.”-Robert Triefus, Gucci
Boost The Confidence of Shoppers
Customers seek brands that they can trust. If your target audience trusts your business as well as your product, then you are going to reach more people by becoming a love brand. Building strong relations is the key to boosting customer confidence. But, how can you boost the confidence of shoppers while selling online?
At this point, AR comes to the scene by allowing shoppers to try products from home or somewhere else virtually, according to NielsenIQ. 56% of shoppers say that AR gives them more confidence about the quality of a product. These virtual experiences enable risk-free buying decisions because of the “try-before-you-buy” feature and help them make the best shopping decisions. When you think about it, trying the products with AR is as close as it gets to experiencing the actual product in a store.
Reduce The Product Returns
Maybe you are familiar with the sound of “Nightmare Before Christmas”, but for the retailers, the real horror begins after the gifts are opened. According to the 2021 Snap Consumer AR Research, returns are a $550 billion problem.
As more and more people are looking for a solution to reduce product returns, some of them are implementing different strategies. One of the most effective strategies is being proactive and using AR on your product page so that customers can make better shopping decisions. Research has found that this results in a 25% decrease in product returns which leads to a more time-efficient and profitable sales cycle.
Consumers Want More AR Experiences
Customers always want to know if a product will actually meet their needs, consider jewelry, wouldn’t it be great if you could virtually try it on your neck to see if it matches your outfit or not? Thanks to AR, we now have access to this power, and 61% of consumers say they prefer retailers with AR experiences. And guess what, customer experience always comes first.
Brands need to listen to their customers and their specific needs in order to come up with the latest technology solutions. It is not only about catching up with the latest trends, but also about not falling behind the competition as more and more brands are starting to make use of this technology every day.
Your Brand Is More Likely To Be Considered
According to the Snapchat Consumer AR Report, 41% of brands state that providing AR experiences to their customers increases their chances of being considered. User engagement is essential and the duration of the relationship that consumers establish with the product is longer with the help of AR which provides a great advantage to the brands.
According to research, consumers who experienced AR remembered the brands more than those that did not. This effect in the long-term memory increases the likelihood of purchase. In addition, an Inc. article highlights that nearly 3 in 4 consumers say they are willing to pay more for a product that promises the total transparency that AR can provide. Isn’t that amazing?
Start Your AR Journey with ART Labs Today
It’s never too late to catch this latest AR Commerce trend. As ART Labs, we offer the world’s simplest 3D and Augmented Reality solution for businesses.
Digitize your products with AI and integrate without coding within minutes with dramatically less effort.
To elevate your customers’ online shopping experience in a fast and effortless way, you can get in touch with our team and see how we can help.