It’s 2021, and people can now have access to technologies that they could only dream about in the past. One of the unprecedented technologies is AR which is literally the most game-changing technology for retail in 2021. AR gives consumers the ability to understand the effectiveness of a product from every angle.
But wait, what about the augmented reality statistics?
Here are 11 AR statistics you should know in 2021:
AR is growing
75% of the global population will be frequent users by 2025.
According to the Snapchat report, consumers are redefining digital experience by using augmented reality. Because, with the help of AR, consumers can customize, see and easily understand the effectiveness of a product from every angle. If the audience gets satisfied with what they see, then AR users will increase day by day.
“I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” -Tim Cook
It’s easy to understand
73% of people can easily understand AR when they see it.
Theoretically, it’s hard to describe what augmented reality is. But in the same report of Snapchat, 73% of people can quickly identify AR when they see it. So, maybe we should show the effectiveness of AR rather than trying to explain what it is when talking about it.
“As AR evolves, it will revolutionize our lives and will become as significant of a technology shift as the web or mobile was to society, changing how we view and interact with the world around us.” -Allan Cook, Deloitte Digital
Increase in conversion rate
With the help of augmented reality, users can virtually touch, spin, move, and see a product from all perspectives. Therefore, interacting AR to your online store leads to a 94% higher conversion rate, and individuals can feel connected with your brand.
“The conversion rates that we’ve seen have surprised us, as a result we’re doubling-down on AR experiences to drive eCommerce.” -Robert Triefus, Gucci
Willingness to pay
3 in 4 consumers say that they are willing to pay more if a product detail page is more transparent.
According to the study, 73 percent of consumers say they’re willing to pay more for a product that promises total transparency that AR can provide by engaging the audience through delivering an excellent platform to know every detail of a product.
Shoppers love augmented reality
94% of AR shoppers agree that they’ll continue to use it in the following years
There are 100 million consumers who prefer using augmented reality while shopping. And 94% say that they’ll use AR the same or more when shopping next year.
Retailers are not prepared to integrate AR
52% of retailers say that they are not prepared to integrate AR into their business.
According to a report from Mobile Marketer, 52% of retailers say that they are not ready to integrate AR into their retails. Thus, it’s essential to find the right partner. At that point, ART Labs provides an effortless, specially designed 3D & AR solution for eCommerce.
Reduction in returns
Returns are several problems for every kind of business. That’s a problem of about 550$ billion in the total. By using AR, customers can make better shopping decisions. Thus, it will result in a 25% decrease in returns.
Delivers More Attention
In the same report from Snapchat, AR delivers 2x more attention compared to their non-AR equivalent. According to neurological insights from mindshare UK’s report, AR drives high visual attention levels in the brain, eliciting a surprise response in the brain. Therefore, it results in 70% higher memory.
Boosts confidence of shoppers
56% of shoppers say that AR gives them more confidence about the quality of a product.
According to NielsenIQ, augmented reality allows shoppers to try products from home or somewhere else virtually. These experiences enable risk-free buying decisions considering the “try-before-you-buy” scenarios and helps customers for making brilliant decisions.
Consumers prefer retailers with AR experiences
61% of consumers say they prefer retailers with AR experiences
Customers want to know the product they’re buying will meet their needs. Considering the furniture, that means putting a product in your room to match the existing decoration. Amazon has already launched the Amazon AR View, which allows users to virtually place items in their rooms and see how it will fit the existing decoration.
Brands say that they are more likely to be considered
According to the Snapchat Consumer AR Report, 41% of brands say they are more likely to be considered if they provide AR experiences to their customers. Engaging customers are essential for keeping attention. Brands and people connect better with AR experiences.
Start enabling AR with ART Labs today
If you want to boost your online retail business, contact us now. We will help you leverage 3D & AR in your eCommerce to increase sales while reducing product returns.