How Augmented Reality Come to the Scene?
Immersive technologies are just about to change our lives. We have seen an explosion in virtual reality, augmented reality, and mixed reality in recent years.
These new technologies attracted millions of people with Pokemon Go; big players like Facebook, Apple, Microsoft, and Google came to the scene; startups kept developing unique things. These immersive technologies are being adopted by industries from healthcare to education, dining to online shopping. But in some areas, we have seen very exciting use-cases after a substantial digital transformation trigger, Covid-19.
What is Augmented Reality used for after Covid-19?
We get used to working from home, attending meetings via Zoom or Microsoft Teams. However, someone took it to the next level. Tesla started to use remote augmented reality presentations to increase efficiency in remote work with the help of JigSpace.
Due to some hygiene concerns, QR codes have been a part of our life. If you go to a restaurant these days, it is usual to see a QR code on the table that you can reach the menu without any contact. But, Diner is using something exceptional: 3D holograms. If you go to a restaurant using Diner, you can see the meals as if they are already on the table with 3D visuals and actual portion size before you order. 50 thousand monthly active users are using Diner in 4 countries and 250+ restaurants.
But one of the use-cases is so special. Augmented reality in eCommerce is the next big thing, and it will entirely change how we shop.
How is augmented reality used in retail?
Back in 2014, Ikea launched a new app for the iPhone that let you see what its furniture would look like in your home.
It was among the first major retailers to embrace 3D & AR interaction in eCommerce. So, a pretty new term came into our life: AR-Commerce
In 2017, an innovative tool by the French cosmetics giant, L’Oreal, gave customers a chance to virtually try-on make-up products in front of a smart mirror. Moreover, they are delivering virtual hair color or lipstick shade through mobile apps and computers recently.
After Covid-19, showrooms were closed, and eCommerce was the only option for shopping. However, people could not try products in online existence as they did in the old-school real-life shopping.
AR-commerce term became more common. It is an excellent opportunity for the brands to deliver the closest experience to being a physical store. Well-known brands in footwear, home decoration, and toy started to use 3D & AR in their websites or mobile apps. The results are striking. AR in eCommerce, or AR-Commerce, increased conversion rates up to 200% and reduces product return rates up to 40%.
How can I integrate AR into my online shop?
Although AR-Commerce is a pretty new term, it is super easy to create an AR experience in your online store. ART Labs provides an effortless, specially designed 3D & AR solution for eCommerce.
If you want to boost your online retail business, contact us now. We will help you leverage 3D & AR in your eCommerce to increase sales while reducing product returns.