eCommerce has become an essential part of the global retail framework in recent years. Like many other industries, the eCommerce landscape has changed dramatically since the outbreak of the COVID-19 pandemic. According to Shopify, at the height of the pandemic, 10 years of eCommerce growth happened in just 90 days. Statista reveals that over two billion people purchased goods or services online in the same year.
Therefore, the competition between online retailers has never been this heated. In this ever-changing eCommerce environment, brands should keep up with the latest trends and updates in their respective areas and implement them into their business models in order not to fall behind.
In this blog post, we’ll dive deep into the top 5 eCommerce trends of 2021.
“While a post-COVID-19 world is expected to recover more slowly than it did after the 2008–2009 global financial crisis, eCommerce is the economic sweet spot as brands and consumers rush online. ” –Shopify
1. Businesses Embrace Sustainability
Today’s shopper expects not only free and fast shipping, but also a shipping method that is environmentally friendly. According to IBM, 72% of global consumers want brands to use sustainable packaging.
Your packaging can have a big impact on a purchasing decision. It can encourage customers to promote your eco-friendly products through social media, which leads to word-of-mouth marketing and higher customer retention.
2. AI Enhances The Way of Shopping
Artificial intelligence and machine learning can provide a unique shopping experience for your customers based on their purchasing habits and behaviours.
Unlike any other traditional data analytics software, AI is able to predict customer behavior by continuously learning from the data and improving the results which enable businesses to deliver highly relevant content, boost sales leads, and improve the overall customer experience.
How AI is helping shops and retailers learn more about their customers:
- Providing product recommendations increases conversion rate by 915% and average order value by 3%.
- Implementing chatbots can provide a better customer experience.
- Increasing demand forecasts, as well as making pricing decisions, and further optimizing product placement boost efficiency.
- Recommending the best product to your customer reduces the product return rates.
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.”
3. Consumer Wants More Unique Shopping Experiences
It’s the era of hyper-personalization. Apart from the personalized emails and notifications, you need to tailor the purchasing experience based on each unique customer’s personal preferences across different channels and touchpoints.
Today, brands are using recommendation engines to offer customized product recommendations based on their customers’ location, previous purchases and product search history.
Furthermore, exit intent pop-ups, discounts, abandoned cart notifications, and other methods can be utilized for a memorable customer experience.
“The consumer wants solutions, not brands, they are searching by categories, reviews and benefits.”
4. Mobile Shopping is Growing with eCommerce
The rise of mobile commerce has been particularly significant and the increased use of mobile devices has contributed to the rise of eCommerce. Nowadays, customers are utilizing their mobile devices to explore and do some research on the products and services before making a purchase decision.
Moreover, consumers are getting more comfortable while shopping on mobile devices as their trust in online shopping and payment methods increases. This is especially true for Millennials and Gen Z consumers who have grown up with computers and internet at their fingertips. In comparison to earlier generations, they are more likely to shop online on their mobile devices.
“I can’t overstate how mobile is changing how we interact with our consumers, we have to embrace these changes.”
-Joel Anderson, CEO of Walmart
5. Augmented Reality Brings Products to Life
Augmented reality (AR) is perhaps one of the most crucial and game-changing technology for online shopping in 2021. With the help of AR, consumers can customize, spin, and rotate a product from any angle.
This technology enhances the interaction between the buyer and the product by creating an interactive user experience. Reports show that AR boosts items and brands’ perceived value.
Today, many leading brands are paving the way for smaller ones by jumping on the AR trend and coming up with innovative solutions.
Here are some of the major advantages of using AR for your business:
- Users can virtually touch, spin, move, and see a product from all perspectives which can lead to a 94% higher conversion rate.
- AR boosts customer engagement and brand loyalty.
- 41% of brands stated that customers are more likely to buy a product if they are offered an AR experience.
- According to the latest Snapchat report, consumers who prefer 3D and AR shopping experiences are increasing rapidly and this number expected to go up in the following years as well.
“Augmented reality is the ‘boy who cried wolf’ of the post-Internet world—it’s long been promised but has rarely been delivered in a satisfying way.”
How ART Labs Can Help
It’s never too late to catch this latest AR Commerce trend. As ART Labs, we offer the world’s simplest 3D and Augmented Reality solution for businesses.
Digitize your products with AI and integrate without coding within minutes with dramatically less effort.
To elevate your customers’ online shopping experience in a fast and effortless way, you can get in touch with our team and see how we can help.