According to Forbes, augmented reality (AR) will be one of the five major technology trends in 2021. Especially with the outbreak of COVID-19, AR has been growing as it allows remote work and creates simulation environments for people to socialize. It has potential and commercial value because it can be used in many different ways. So, many businesses will be using AR on their future projects. Here are 7 augmented reality trends in 2021.
1. AR in Mobile Devices
Mobile AR is advantageous because users do not need to buy expensive headsets or software; AR features can be implemented into existing apps on smartphones that are more accessible to people. For example, Snapchat provides AR and 3D filters that allow its users to entertain and play with their faces. In Pokémon GO, players can find and catch Pokemons in different locations all over the city and can train them.
2. AR in Automotive Industry
Augmented reality in the automotive industry is demanded and manufacturers are planning to incorporate AR into cars. AR in automobiles is expected to have a value of $673 billion by 2025.
Nissan has developed Invisible-to-Visible (I2V) with AR and AI. This makes drivers aware of potential hazards like nearby objects, and redirect drivers’ focus to the road if they are not concentrated. AR can be very helpful for safety because it may decrease the number of accidents and drivers can drive comfortably.
BMW developed an AR application for customers to experience a new car in driveways without going to the dealership. People can design their vehicle configuration and customize colors of cars with the assist of AR. By providing interactive and immersive experience before purchasing, customers can know which cars or designs suit them best.
3. AR in Education
Augmented Reality is a great educational material for online classes in the COVID-19 situation. Children often enjoy learning new experiences and technology, so AR can motivate students to learn and make the classes more entertaining and engaging.
In 4D Anatomy, students can explore more than 2,000 anatomical structures and discover 20 different dissection specimens of real anatomy. They can improve understanding anatomy by manipulating and observing virtual 3D objects from different angles.
Teachers can use AR to block out distractions and make them focus on the lessons. Since AR has become more accessible and affordable, instead of buying physical supplies, AR may be more cost-effective for schools in the future.
4. AR in Healthcare
Augmented reality can be effective in the medical or healthcare industry. AR is already used in education for patient and doctor and simulations for surgeries and diseases to enhance patient treatments.
AccuVein uses projection-based AR, which scans a patient’s body and shows doctors the exact location of veins. This improves the injection of the vein on the first stick by 3.5 times and reduces the need to call for assistance by 45%.
5. AR in Remote Assistance
Telework or remote works has increased drastically due to COVID-19. The trend of remote work might continue even after the pandemic has passed. AR remote assistance can be beneficial for companies and individuals to continue certain tasks and fields that operated in person previously.
MobiDev has introduced a remote assistance demo that uses augmented reality. IT specialists guide customers using on-screen directions. The customer can show their computer that it needs to be fixed with their smartphone camera, and the IT technician can assist the customer’s concern by drawing over the screen. With AR, it will be easy to continue and improve customer service and support during telework.
6. AR in Indoor Navigation
Augmented reality can be used to navigate indoor spaces or facilities like airports, universities, hospitals, and shopping malls. Unlike outside, GPS cannot find the way to the desired destinations. Maps cannot show a specific floor or section of the building, so it can be difficult to tell a person’s exact location.
MoviDev’s ARKit and ARCore based indoor navigation demo may help consumers find their way through airports, shopping malls, and other locations to resolve this issue. These technologies provide indoor visitors’ locations accurately and can also design virtual paths and arrows that navigate people in the store.
7. AR in Retail and Shopping
The implementation of augmented reality in shopping experiences and eCommerce has definitely been a trend in 2021. The power of AR can allow customers to try products before they decide to buy. More than 60% of shoppers preferred to buy using AR, and 46% of shop owners are positive about the transition to an AR/ VR resolution. ZARA has introduced a shopping app where customers can point their phone at the specific shop windows or sensors in the store to see models wearing selected outfits in clips of 6–12 seconds. This way, customers do not need to go to fitting rooms, and they can see how the outfit fits and moves.
ART Labs has recently introduced an AR platform where customers can try virtual footwear, decorations, or accessories to see how the item is suitable for them before their purchase. This also benefits businesses as they can showcase their products on this platform. As a result, companies can reduce customer returns and achieve higher satisfaction rates and brand loyalty.
How can I integrate 3D & AR into my online shop?
Financesonline says integrating augmented reality into business processes, marketing campaigns, and customer services may lead to a competitive advantage in online shopping and e-commerce. By providing an interactive and immersive experience before purchasing, customers can know which product suits them best.
You can reach out to ART Labs | 3D & AR platform for eCommerce. We will help you leverage 3D & AR in your eCommerce to increase sales while reducing product returns. ART Labs platform is compatible with any eCommerce platform. Here are 3 steps to add 3D visuals and AR experience to your online shop after contacting us:
- Login into your new 3D content management system
- Connect your store without coding; drag & drop your 3D design files in any format!
- Send the given 2 lines of code to your developer with one button
It is done! You transformed your eCommerce into an AR commerce shop in minutes. It has never been this easy.