With the steady expansion of eCommerce, enterprises are persistently exploring innovative methods to distinguish themselves and enhance customer satisfaction. One pioneering technology that is gaining traction in the world of eCommerce is 3D commerce.
With 3D commerce, retailers can showcase their products in an immersive and interactive way, allowing customers to better visualize and understand what they are buying.
However, implementing 3D commerce is not without its challenges, and requires careful consideration and planning. In this guide, we will explore the world of 3D commerce, its challenges, and the benefits it can bring to businesses looking to enhance their online presence.
What is 3D Commerce?
3D commerce (also known as 3D e-commerce or 3D product visualization) is the use of 3D technology to enhance the online shopping experience for consumers.
It involves the creation of interactive 3D models of products that allow shoppers to view products from multiple angles and perspectives, zoom in and out, and even rotate and interact with them in real time.
By providing a more immersive and interactive online shopping experience, 3D commerce can help to increase customer engagement, reduce product returns, and improve customer satisfaction.
It can also be used to create virtual showrooms and product configurators, allowing customers to customize products and see how they will look before making a purchase.
How 3D technology helps eCommerce businesses
📈 Improved Business Metrics
3D technology can provide a more engaging and interactive shopping experience, allowing customers to explore products in more detail and from different angles.
This can help to increase the time that customers spend on product pages, reducing bounce rates, and increasing the chances of a purchase.
🛍️ Better Product Visualization
With 3D, customers can visualize products more accurately, allowing them to see the products in a more realistic way before making a purchase.
This can help to reduce the chances of returns due to incorrect expectations, resulting in customer satisfaction and loyalty.
👍 Increased Customer Confidence
By providing a more realistic and interactive shopping experience, using 3D product models can help to build customer confidence in the products being sold. Using 3D product models on your website and mobile application helps to increase conversion rates by reducing hesitation and indecision.
🙋♀️ More Personalization
3D technology can also be used to create virtual showrooms and product configurators, allowing customers to customize products and see how they will look before making a purchase. By doing so, your visitors can form trust and deeper bonds with the products and the brand.
❤️ Become a Love Brand
Customers whose wishes and needs are met leave the store happy, this is also the case in the online shopping world. Even if you implement the world's best design with the world's best material, all your efforts will be in vain if the photos you upload to the internet do not impress the consumer.
Moreover, the physical setup for photo shooting you need each time requires large investments that will not appeal to your entire audience at once. Some of your customers may want to see the product in a more cozy environment, while others may dream of an environment intertwined with nature. Letting them place the models wherever they want solves these kinds of issues.
What are some challenges in 3D commerce?
💸 High 3D modeling costs
Creating 3D models of products can be expensive, and this cost can be a burden for most brands. With the increase of artificial intelligence (AI) usage in 3D modeling, it is now possible to create 3D models at scale, which can help address the high cost associated with creating 3D models.
Our Solution: With artlabs studio, you can easily convert your 2D product images into 3D models that are AR and virtual try-on ready. This solution is ideal for businesses looking to digitize their existing 2D library and product catalogs. Simply upload your image sets to generate your 3D models, sit back, and watch the magic!
⚙️ Integration challenges
Rendering 3D models on the web can be a technical challenge, especially when it comes to displaying them on various devices with different screen sizes and processing capabilities. Ensuring that the models load quickly and smoothly can be a challenge.
Our solution: artlabs elevates your product detail pages with no-code 3D & AR experiences, with no extra load time. No technical skills are required. Your 3D models can be integrated into any platform of your choice with tailor-made UX for your needs.
📦 Limited availability
Currently, not all products are available in 3D format, which limits the potential of 3D eCommerce. Companies only have 1-2 product models available for AR experiences only for marketing purposes. At artlabs, we offer full catalog coverage by leveraging artificial intelligence so that you can showcase your entire product range in 3D & AR easily.
Our Solution: Leveraging the latest developments in artificial intelligence, and computer vision, we create 3D product models at scale with NeRF and photogrammetry so that you can have full catalog coverage in 3D.
🤷♂️ User experience
If users are not familiar with 3D & AR before, they may need to be educated on how to navigate and interact with 3D models. This can be a barrier to adoption.
To overcome the barrier to adoption caused by users' unfamiliarity with 3D and AR, it is essential to provide them with a user-friendly interface and interactive demos that demonstrate how to navigate and interact with 3D models.
Our Solution: artlabs offers tailor-made, branded UX on your product pages that can help enhance user experience. We provide contextual help and hints to guide users through the interaction with 3D models.
👥 Allocating teams
In addition to cost and duration, building a team with the necessary technical know-how to create 3D content can also be a challenge for brands. While there are many talented 3D artists and animators available, finding individuals with the specific skills and experience needed for a particular project can be difficult.
Our Solution: Hiring experienced professionals who have a proven track record in 3D content creation can solve the difficulties associated with team allocation. Finding the right AR partner can be crucial to the success of your AR implementation.
What are the benefits of 3D commerce?
💡 “You can achieve up to a 71% increase in conversion rates with artlabs.”
The use of 3D & AR for online shopping has proven to improve your most important KPIs and success metrics. artlabs is a powerful tool for online retailers looking to increase their conversion rates and overall success metrics.
By leveraging 3D and augmented reality technologies, artlabs enables shoppers to engage with products in a more immersive and interactive way, leading to a more enjoyable and confident shopping experience.
💡 “75% of the global population will be frequent users by 2025.”
Snap Consumer AR Global Report 2021
Consumers are redefining the digital experience by using augmented reality. Because, with the help of AR, consumers can customize, see and easily understand the effectiveness of a product from every angle. If the audience gets satisfied with what they see, then AR users will increase day by day.
One reason for the expected increase in frequent users of AR technology is the growing availability and accessibility of AR-enabled devices such as smartphones and tablets. As more people have access to these devices, they may become more interested in exploring the capabilities of AR technology and incorporating it into their daily lives.
Additionally, as AR technology continues to improve and become more sophisticated, it may become more appealing to a wider audience and be used in a broader range of applications, such as gaming, education, healthcare, and eCommerce.
💡 “3 in 4 consumers say that they are willing to pay more if a product detail page is more transparent.”
Snap Consumer AR Global Report 2021
By incorporating 3D models and AR visualizations into their business strategies, brands can establish deeper connections with consumers, transforming their shopping experience and influencing their preferences.
This can lead to increased brand loyalty, as consumers are more likely to choose brands that create memorable and engaging experiences.
Brands that leave a lasting impression on customers are more likely to be top-of-mind for future purchases, making it imperative for businesses to leverage emerging technologies like 3D and AR to create immersive and unforgettable brand experiences.
So what are you waiting for? Take the next step for your business by digitizing your products today. You can request a demo and learn more about how you can leverage 3D & AR for your business.
