3D and AR Ads: A Realistic Preview of the Future

We can almost all agree that 3D and AR technologies are positioning themselves as the new standard in commerce and retail. 3D marketing strategies are helping brands in terms of sales and brand image. Both pioneering companies and small but forward-thinking businesses prefer to take advantage of 3D & AR ads and discover their limits of creativity in multi-dimensional ways.

Where did traditional advertising “go wrong”?

Today, ads are much more than pop-ups that take your time while you are waiting for the new episode of your favorite series or huge blocks that appear when you are in the middle of online shopping. However, still, a quite few of them are memorable. Do you remember any ads you encountered last week? Most of them have the same style, making them far from being unforgettable.

Let’s be honest, most of us give ‘I’m not interested’ feedback to ad posts we come across on Twitter. Or we may even pay extra for some sites to benefit from their ad-blocker feature. We ‘politely’ turn down the hand extended by brands to reach us. Brands want to make a profit and connect with their audience at the same time with their different ad strategies, but sometimes, these moves are nothing but often a waste of time for the customer. But as much as customers will try to avoid them, ads are still at the heart of marketing, especially for growing businesses, and are very important in terms of reaching the correct customer directly.

Meta, which has managed to position itself as the flag bearer of the metaverse movement, is allowing brands to upload 3D models of their products to both Facebook and Instagram and turn them into ads with the new integration. Since Meta heavily relies on an ad-revenue model, we believe this gravitation towards 3D content addresses a broader, long-term purpose like building a new revenue stream for the Metaverse in the near future. We will continue to see ads in different virtual worlds, like 3D billboards in VR games.

How did 3D & AR ads make such a splash?

There are a few obvious reasons why 3D and AR ads are getting more attention:

01 Better Customization, Better Results

We are in an age where we love to feel “special”, and ads that give users a high level of interaction are becoming more important in that sense. One of the sticking features of eCommerce today is making the customer an essential part of the whole process. It is important for brand loyalty that the customer is as much a part of the process as the brand in different steps. Thanks to the high interaction, the positive response rate of the customers increases. This gamification factor also fuels the excitement of the users for the product and the brand.

Also, customers can personalize and change products in real-time – right inside the banner ad – with configurable 3D advertising. In this way, you will also provide customers with such a unique, entertaining web experience through advertisement.

02 Build trust with meaningful experiences

3D advertising provides a close-to real-life shopping experience. Customers can view the product from any angle, rotate it, and even make various customizations on it. Since they can experience the products from all angles, they trust the brand and their purchasing decision even more which results in lower product return rates.

Distributing flyers outside of your business is almost a thing of the past. Or throwing your advertisements or business cards down on the busiest street in the city is no longer a great option for people to come across you randomly. In addition to being out of date, we can no longer lift our heads from our smart devices even when walking on the street. How would you like to regain our diminished awareness of real life in the virtual world? If your customers spend most of their time in front of a screen, which they are, the best thing you can do is to be in on their screen.*1

Besides that, you cannot distribute flyers to every person in a region, but you can come up with 3D ads with high visibility. Many platforms use patented WebGL -based *2 technologies to render 3D content. It works with all computers, browsers, and ad servers, allowing you to distribute these banners to everyone regardless of their location. This will enable you to reach a wider audience through their smartphones or gadgets.

You can contact artlabs today to digitize your products at scale and get hyper-realistic models for your whole catalog. When you see the results of 3D & AR ads and how they will become the golden standard in the industry, you will thank yourself for taking that first step.