3D and AR Ads: A Realistic Preview of the Future

We can almost all agree that 3D and AR technologies are positioning themselves as the new standard in commerce and retail. 3D marketing strategies are helping brands increase sales and strengthen brand image. Both pioneering companies and small but forward-thinking businesses are adopting 3D and AR ads to explore new creative possibilities in multi-dimensional ways.

Where did traditional advertising “go wrong”?

Today, ads are far more than pop-ups during your favorite series or large banners appearing while shopping online. Yet only a few of them are memorable. Most follow an identical, uninspiring style, making them forgettable.

Many of us regularly click “I’m not interested” on social media ads or pay extra for ad-blockers. We constantly turn down attempts by brands to reach us. Although advertising remains essential—especially for growing businesses—many traditional methods no longer resonate with customers.

Meta, now positioned as a leader of the metaverse movement, allows brands to upload 3D models of their products to Facebook and Instagram and turn them into ads. Because Meta relies heavily on ad revenue, this shift toward 3D content points to a long-term strategy: building new revenue streams for the emerging metaverse. We will continue to see ads across virtual worlds, from 3D billboards in VR games to interactive branded spaces.

How did 3D & AR ads make such a splash?

There are several clear reasons why 3D and AR ads are gaining so much attention.

1. Better Customization, Better Results

We live in an age where people love to feel “special,” and ads that provide interaction and personalization are becoming far more valuable. Modern eCommerce prioritizes the customer’s involvement in the journey. High interaction increases loyalty, response rates, and overall excitement—both for the product and the brand.

With configurable 3D advertising, customers can personalize or modify a product in real time—right inside the ad itself. This transforms a static ad into a unique, entertaining web experience.

2. Build Trust with Meaningful Experiences

3D advertising provides a near real-life shopping experience. Customers can rotate the product, inspect it from every angle, and even customize it. Seeing the product in detail boosts confidence in purchasing decisions and significantly reduces return rates.

Traditional advertising methods like handing out flyers are outdated. People rarely look up from their screens—even while walking. If your customers spend most of their time in digital environments, the smartest move is to appear naturally within those environments.

You cannot distribute flyers to every person in a region, but you can deliver highly visible 3D ads across all devices. Many platforms use patented WebGL-based technologies to render 3D content that works on any computer, browser, or ad server. This ensures you reach a broader audience instantly through their phones or laptops.

You can contact artlabs today to digitize your products at scale and get hyper-realistic 3D models for your entire catalog. As 3D and AR ads rapidly become the industry’s new standard, you will thank yourself for taking that first step.