The integration of 3D and augmented reality technology is becoming increasingly important for businesses, as they seek to enhance their marketing efforts, engage customers, and create immersive experiences. This trend is especially prevalent among global brands, which recognize the potential benefits of incorporating 3D and AR into their overall strategy. By leveraging these cutting-edge tools, companies can gain a competitive edge, boost their sales, and improve their bottom line. In this blog post, we will delve into the advantages of 3D and augmented reality, and provide guidance on how businesses can develop an effective strategy for utilizing these technologies to achieve their goals.
Before delving into how to build a 3D and AR strategy, it’s essential to understand the benefits of incorporating these technologies into your business. Here are some of the most significant benefits of using 3D and AR:
Increased Customer Engagement: 3D and AR can significantly increase customer engagement by providing an immersive experience. With the power of 3D & AR, you can also get more website traffic. According to the 2021 Snap Consumer AR Global Report, 78% of customers prefer 3D experiences. They can interact with your products in a way that was not possible before, making it easier for them to make purchasing decisions. Companies can also benefit from word-of-mouth marketing and reach out to a larger audience.
Improved Sales: By providing customers with a more realistic and interactive experience, businesses can increase their sales. 3D and AR can help customers better understand the product, leading to more confident purchasing decisions. At artlabs, we achieved double-digit increases in our clients' conversion rates by up to 71%. Sounds great, right?
Reduced Returns: 3D and AR can reduce the number of product returns by allowing customers to visualize the product better. Customers can get a better idea of what they are purchasing, leading to fewer surprises when the product arrives. This saves both time and money for all parties.
Cost Savings: Incorporating 3D and AR into your business strategy can save you money in the long run. By allowing customers to interact with the product before purchasing, businesses can reduce the number of physical samples they need to produce. Having a 3D product catalog is great for your supply chain in the long-run.
Competitive Advantage: As more businesses begin to incorporate 3D and AR into their strategy, those that don’t risk being left behind. By staying ahead of the curve, businesses can gain a competitive advantage over their competitors. By 2025, it is estimated that 80% of top global brands will be offering 3D experiences on their websites and mobile applications. Is your brand one of them?
Now that we have some understanding of the benefits of 3D and AR, let’s look at how to build an effective 3D and AR strategy.
Determine Your Goals: Before you start incorporating 3D and AR into your business strategy, it’s essential to determine your goals. What goals are you hoping to achieve by using 3D and AR? Are you looking to increase sales, reduce product returns, or improve customer engagement? Once you’ve identified your goals, you can start thinking about how 3D and AR can help you achieve them. For example, if your goal is to increase sales, you may want to focus on creating interactive product experiences that help customers to have a better understanding and knowledge of the product and make more confident purchasing decisions.
Create High-Quality Content: Now that you’ve chosen the right tools, it’s essential to create high-quality content. This includes creating 3D models that accurately represent your products and creating AR experiences that are engaging and interactive. When creating 3D models, it’s essential to pay attention to the details. The models should be accurate, visually appealing, and easy to interact with. It’s important to consider factors such as lighting, texture, and scale to create a realistic experience. At artlabs, we leverage the power of Artificial Intelligence (AI) and create 3D models even from image sets quickly. When creating AR experiences, it’s essential to keep the experience engaging and interactive. It’s also important to optimize your content for different devices and platforms. For example, if you’re creating an AR experience for a mobile app, you’ll need to optimize the content for different screen sizes and ensure that it runs smoothly on different devices.
Test and Iterate: Once you’ve created your 3D and AR content, it’s essential to test and iterate. Testing allows you to identify any issues with the content and make necessary changes to improve the experience. This gives room for improvement before getting it in the faces of your customers. Also, it’s important to get feedback from customers and test the content on different devices and platforms. This can help you identify any usability issues and make necessary changes to improve the overall experience. Iterating is an ongoing process that involves continuously refining and improving the content based on feedback and data. This can involve making little changes to the content or completely redesigning the experience to better meet the needs of your customers. Here at artlabs, we offer advanced analytics tracking as we perform various A/B tests for our clients constantly.
Promote Your 3D and AR Experience: Finally, it’s important to promote your 3D and AR experience to ensure that customers are aware of it. This can be achieved by promoting the experience on social media, through email marketing, and on your website. It’s important to highlight the benefits of the experience and how it can help customers make more informed purchasing decisions. This can include showcasing the interactive elements of the experience, highlighting the accuracy of the 3D models, and emphasizing how the experience can save customers time and money.
Incorporating 3D and AR into your business strategy can provide a range of benefits, including increased customer engagement, improved sales, and cost savings. To build an effective 3D and AR strategy, it’s important to determine your goals, choose the right tools, create high-quality content, test, and promote the experience to customers. By following these steps, you can create immersive experiences for your business that help customers better understand your products and make more informed purchasing decisions. As the use of 3D and AR continues to grow, businesses that incorporate these technologies into their strategy will gain a competitive advantage over their competitors. If you want to start offering immersive and engaging 3D experiences to your customers, you can contact our team today and get a demo.