What do we really know about AR shopping?
Customers always want to know whether the product they're buying will meet their needs or not.
Imagine you're buying a new sofa for your living room. It can be tricky to imagine how it will look like before you make the actual purchase, right? It needs to match the walls and existing decoration, and it should also fit perfectly.
So how do we understand if a product is going to match our needs before purchasing it?
Thanks to Augmented Reality (AR) and Virtual Try-On technologies, we now have access to this "try-before-you-buy" feature, and many retailers are releasing useful augmented reality apps for customers to make on-point shopping decisions.
Here are 5 of the best AR apps for shopping that you can use today:
Amazon is the world’s largest online retailer by market cap, so the company is constantly experimenting with new ways to create experiences that delight its customers.
"Amazon enhances its augmented reality feature with the addition of Room Decorator tools to provide customers with an even more immersive shopping experience from the comfort of their own home or on the go.” an Amazon spokesperson said about the new feature.
No one wants to buy the wrong size when purchasing shoes. However, according to Nike, three out of every five people are probably wearing the wrong size shoe. In 2019, Nike launched a new AR solution called Nike Fit to find the perfect shoe size in line with its high-tech company vision.
Nike Fit makes of cutting-edge technologies such as computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms to measure the size of both your feet.
All you have to do is to open your smartphone camera, then Nike Fit will find your recommended shoe size with accuracy within 2mm.
Nike Fit is a transformative solution and an industry-first — using digital technology to solve massive customer friction.
In the short term, Nike Fit will improve the way Nike designs, manufactures and sells shoes — products better tailored to match consumer needs. A more accurate fit can contribute to everything from less shipping and fewer returns to better performance.
With global offices and an extensive network of logistics hubs and customer service centers, Wayfair is a leading brand that sells furniture and home goods. We all know that many people have a difficult time when it comes to the fit between new furniture and their existing room decoration.
Without seeing the furniture in your room, we can't imagine how they fit the room, right?
Thus, Wayfair has transformed its mobile app into an AR app, so customers will now be able to see, spin, move, and understand a product from every angle.
How do you find the right glasses when shopping online?
The key to finding the right glasses is all about the "Opposites Attract" rule. What I mean by that is to choose eyeglasses that contrast with your facial contours and bring symmetry and balance to your prominent features.
Considering this issue, Warby Parker developed the face-mapping tech on Apple's iPhones (iPhone X and newer models), which enables you to virtually try any eyeglasses for making smarter decisions before buying it. It works perfectly on your face and no doubt that the new app of Warby Parker is one of the best AR apps at all.
The company also announces that customers often take selfies while trying on glasses in an online store and then they share those photos with their friends through social media which means that you can increase your brand awareness by having an AR app.
Pure Cycles was an early adopter of Shopify AR and sold affordable fixed-gear bicycles online and through physical retail.
Typically, bikes have many moving parts from different manufacturers, and it isn’t easy to see them online with images. However, through augmented reality, customers can zoom in to see the bike parts such as the drivetrain and handlebars without stepping foot into a bike shop.
In conclusion, more and more companies are integrating AR features in their apps hoping to catch up with the big brands we mentioned above.
But these tech giants have been around for a long time, and the AR experiences they offer are a product of thousands of experiments and months of development. However, it's always a good idea to look up to them and set targets accordingly.
Integrating AR into your business model might be the first step to success. If you want to boost your online retail business, you can easily book a demo today!