It’s 2023, and people can now have access to technologies that they could only dream about in the past. One of the unprecedented technologies is AR which is literally the most game-changing technology for retail in 2023.
AR and virtual try-on technologies give consumers the ability to understand the effectiveness of a product from every angle.
But wait, what about augmented reality statistics?
Here are 11 AR statistics you need to be aware of in 2023:
"75% of the global population will be frequent users by 2025."
According to the Snap Consumer AR Report, consumers are redefining the digital experience by using augmented reality. Because, with the help of AR, consumers can customize, see and easily understand the effectiveness of a product from every angle. If the audience gets satisfied with what they see, then AR users will increase day by day.
"I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you." -Tim Cook
"73% of people can easily understand AR when they see it."
Theoretically, it may be difficult to describe how augmented reality works. But in the same Snap report, it is stated that 73% of people can quickly identify AR when they see it. So, maybe we should show the effectiveness of AR rather than trying to explain what it is when talking about it.
"As AR evolves, it will revolutionize our lives and will become as significant of a technology shift as the web or mobile was to society, changing how we view and interact with the world around us." -Allan Cook, Deloitte Digital
With the help of augmented reality, users can virtually touch, spin, move, and see a product from all perspectives.
Therefore, enabling AR in your online store leads to a 94% higher conversion rate, and individuals can feel connected with your brand.
"The conversion rates that we’ve seen have surprised us, as a result we’re doubling-down on AR experiences to drive eCommerce.” -Robert Triefus, Gucci
"3 in 4 consumers say that they are willing to pay more if a product detail page is more transparent."
According to the study, 73 percent of consumers say they're willing to pay more for a product that promises total transparency that AR can provide by engaging the audience by delivering an excellent platform to know every detail of a product.
"94% of AR shoppers agree that they'll continue to use it in the following years."
There are already 100 million consumers who prefer using augmented reality while shopping. And 94% say that they'll use AR the same or more when shopping next year.
"52% of retailers say that they are not prepared to integrate AR into their business."
According to a report from Mobile Marketer, 52% of retailers say that they are not ready to integrate AR into their businesses. Thus, it's essential to find the right partner. At that point, artlabs provides an effortless, specially designed 3D & AR solution for eCommerce.
👉 You can check our comprehensive 3D & AR Commerce guide here.
Returns are several problems for every kind of business. That’s a problem of about 550$ billion in total. By using AR, customers can make better shopping decisions. Studies show that implementing 3D and augmented reality into your business model can result in a 25% decrease in product returns.
In the same report from Snap, we can see that AR delivers 2x more attention compared to its non-AR equivalent. According to neurological insights from mindshare UK's report, AR drives high visual attention levels in the brain, eliciting a surprise response in the brain. Therefore, it results in 70% higher memory.
"56% of shoppers say that AR gives them more confidence about the quality of a product."
According to NielsenIQ, augmented reality allows shoppers to try products from home or somewhere else virtually. These experiences enable risk-free buying decisions considering the "try-before-you-buy" scenarios and help customers for making brilliant decisions.
"61% of consumers say they prefer retailers with AR experiences."
Customers want to know if the product they're buying will meet their needs. For the furniture category, this means putting a product in your room to match the existing decoration. Amazon has already launched the Amazon AR View, which allows users to virtually place items in their rooms and see how they will fit the existing decoration.
According to the same Snap Consumer AR Report, it is stated that 41% of brands are more likely to be considered if they provide AR experiences to their customers. Engaging customers is essential for maintaining their attention. Brands and people connect better with 3D and AR experiences.
If you want to boost your online retail business, contact us now. We will help you leverage 3D & AR in your eCommerce to increase sales while increasing conversion rates and brand engagement.