7 3D Model Ideas to Inspire Your Product Page Redesign

The world of e-commerce is rapidly evolving, and traditional "static product photos" are being replaced by dynamic, captivating 3D models. So, what does this mean? Customers are no longer just looking at your products; they are interacting with them, trying them out, and even integrating them into their homes.

Imagine a customer disassembling your product like a puzzle or customizing it in the exact color they want. Another shopper instantly tests how that stylish sofa would look in their living room through AR. Sounds fascinating, right?

Now is the time to make your shopping page stand out from the ordinary! In this article, we’ll explore 7 creative 3D model ideas that will add a magical touch to conversion rates. Get ready to dive into 7 impressive examples of a shopping experience that will wow your customers!

Key Insights

- More Attractive Marketing Visuals with 3D Models: Instead of sticking with static images, visuals created with 3D models give your brand a modern and innovative look. These models not only show how the product looks from every angle but also help potential customers better envision the product. This not only captures attention but also accelerates purchase decisions.

- The Power of Realistic Experiences: 3D models offer customers an experience as if they are interacting with the product in real life. Especially with AR (Augmented Reality) integrations, seeing how the product fits into their own space makes it easier for customers to make decisions. Research shows that such interactive experiences can increase conversion rates by up to 40%.

- More Personalization Options: Customers place high value on personalized experiences. 3D models make it easy to offer customization options like color, size, or features, making shopping more personal. This increases customer satisfaction and helps build a loyal customer base.

- Meeting the Expectations of the Digital Age: Today’s consumers demand interactive and visually rich experiences. 3D modeling is one of the most effective ways to meet these expectations. A standout digital experience not only increases sales but also positions your brand as an industry leader.

7 3D Model Ideas to Inspire Your Product Page Redesign

1. Lenovo

Electronics manufacturer Lenovo uses 3D product previews to help increase sales of computers and electronics. Visitors entering their site to browse Lenovo's laptop selection can view the laptops from multiple angles or click to see an animated 3D presentation from Lenovo’s YouTube profile. Particularly for ThinkSystem and ThinkEdge servers, 3D tours and AR viewers are offered. For example, the ThinkEdge SE360 V2 server offers an interactive 3D tour and AR viewer.

Lenovo’s website is a great example of how simple a 3D experience can be, using multiple camera angles to present various views or an animated clip. Additionally, the ThinkReality platform offers comprehensive AR and VR solutions for businesses. The ThinkReality A3 smart glasses aim to enhance productivity by creating virtual monitors and personalized extended workspaces.

2. artlabs

artlabs is a rising innovator in 3D product visualization and AR technology for eCommerce. Its no-code platform allows businesses to transform 2D product images into interactive 3D AR models, boosting customer engagement with virtual try-ons and lifelike visual assets. What sets artlabs apart is its ability to deliver fast, scalable AR solutions tailored to the needs of retail brands, especially footwear, giving them a distinct advantage in the competitive digital marketplace. By consistently advancing AR tools and technologies, we pride ourselves on being a forward-thinking company. Our commitment to research and innovation ensures it continues exploring new ways to integrate AR into everyday shopping experiences, pushing the boundaries of what's possible in immersive shopping experiences.

Isn't the 3D illustration on our landing page that highlights our services truly inspiring?

3. GEPPIA

GEPPIA, processing and packaging equipment manufacturer, uses AR technology for virtual tours showing their machines in action. The 3D model at the entrance of their website allows visitors to examine a digital model of a facility from a bird's-eye view, rotate the views to different angles, and zoom in on specific sections, rooms, and machines. Visitors can easily see how the machines fit into the overall workflow or focus on a single machine to view its features.

GEPPIA supports 3D, virtual reality, augmented reality, and mixed reality technologies as part of its digital solutions. These technologies are used in various areas such as maintenance assistance, virtual training, user manuals, or virtual tours of the production line. GEPPIA’s website serves as an example of how immersive experiences with 3D AR visualization technology can enhance B2B sales.

4. Lamborghini

Lamborghini, a leading brand in the automotive industry, uses 3D models and augmented reality to highlight the impressive design and performance of their cars. Each detail of their vehicles, from aerodynamic lines to iconic design elements, is showcased in 3D visuals on the product page.

Lamborghini’s 3D models allow users to explore the cars in detail within a digital environment. They can discover personalization options such as interior design, upholstery choices, and exterior colors in 3D. Thanks to augmented reality, it is also possible to visualize the vehicles virtually in the real world. Additionally, customers can access an immersive virtual showroom and experience realistic test drives for online shopping through AR technology.

5. Tag Heuer

Tag Heuer combines its unique design philosophy in the luxury watch industry with 3D visuals and augmented reality (AR) technology. By showcasing the intricate mechanisms and elegant designs of their watches, they allow users to examine these products from every angle.

With 3D models, Tag Heuer showcases the details of the internal mechanisms, surface textures, and design elements of their watches. Users can personalize the watches in their collection and observe each model's individual features in a virtual environment using AR technology. Additionally, various color options and bracelet designs can be explored in 3D. The 3D visuals on the product page also display the current time and date, offering a realistic experience.

6. Apple

Apple, known for blending aesthetics and functionality in the tech world, showcases its products with 3D models to allow users to examine them from every angle. Apple, especially with devices like the iPhone, MacBook, and iPad, offers detailed 3D visuals to give users a deeper understanding of these products' designs and features.

Apple’s 3D visuals realistically present the product’s surface textures, screen, and overall design. Users can explore the different color options, sizes, and material textures of the devices in a virtual environment. Furthermore, with AR (Augmented Reality) integration, users can experience how Apple devices look in the physical world.

7. CLOU Architects

At the intersection of physical forms and space lies architecture, a discipline that has fascinated creators for centuries. With the emergence of 3D web design, architects can now continue to work with form and space while exploring the digital realm.

CLOU Architects, a China-based architecture firm, utilized 3D visualization technology to create a stunning rotating carousel on their website. The site features captivating micro-interactions, inviting users to hover over each slide to reveal a larger image at the center.

Although this design doesn't fully resemble other product-based 3D website examples, it's an excellent choice for businesses presenting portfolios, allowing them to showcase their innovative work in a striking manner.

Tell Your Story in 3D

Showcase your products more effectively in the virtual world with advanced 3D and AR solutions. Artlabs offers creative and interactive experiences that will set you apart. Contact us today, and let's shape the projects that will take your brand into the future! You can take the first step today by getting in touch with our professional team.