How Are 8 Leading Brands Using 3D eCommerce to Increase Online Sales?

In this article, we’re excited to share 8 brands leveraging 3D e-commerce as a game-changing strategy. Get inspired and consider how you might bring your own products into the 3D realm. Ready? Let’s jump in! IKEA Back in 2017, IKEA launched its AR app, IKEA Place, which transformed the way we shop for furniture. This innovative app uses augmented reality to let users virtually place furniture in their homes, making it easier to see how items fit in terms of size, color, and style. By embracing AR technology early, IKEA set a benchmark for other e-commerce brands, encouraging them to adopt cutting-edge tools in their marketing strategies. Sales Boost and Fewer Returns After introducing IKEA Place, the company enjoyed a whopping 35% increase in online sales. Plus, customers could visualize products before buying, leading to a 20% drop in return rates. User Experience Feedback from users has been overwhelmingly positive, with many expressing reduced uncertainty when shopping for furniture through the app. It’s a win-win! So, what are you waiting for? Dive into the world of 3D e-commerce and see how it can elevate your brand!

In 2017, IKEA launched its groundbreaking AR app, IKEA Place, transforming the way we shop for furniture. This innovative app lets you virtually place furniture in your home, making it easy to see how items fit in your space. Imagine being able to visualize a couch in your living room or a table in your dining area before making a purchase! By embracing augmented reality early on, IKEA set a high bar for e-commerce brands. After the app's launch, they saw online sales soar by 35% and a 20% drop in return rates. Customers love the confidence it gives them. One user mentioned, “I used to measure everything when buying furniture, but now I don’t have to go through that hassle.” IKEA is not stopping there; they’re working on new features that will allow you to virtually furnish entire rooms. This means even more ways to explore your style and make informed decisions. With IKEA Place, shopping for furniture has never been easier or more fun!

Nike Fit is changing the game for online shoe shopping! Using your smartphone camera, it scans your feet and analyzes 13 visual data points to create a personalized 3D foot model. This means you get the perfect shoe size and model, which helps cut down on returns due to sizing issues. Happy feet, happy customers! But that’s not all—Nike also offers an AR-based virtual try-on experience. With just a foot scan, you can see how the shoes look and fit in real-time. This interactive feature boosts your confidence when making a purchase, making it easier to find the right pair. And if you’re into gaming, check out Nikeland on Roblox! Here, you can create your avatar and explore a virtual world filled with Nike products. Participate in fun events and connect with other fans, which really builds brand loyalty, especially among younger shoppers. By blending 3D and AR tech, Nike has transformed online shopping into a more engaging experience. Customers can make informed decisions, leading to increased sales and fewer returns. It’s a win-win!

Wayfair is changing the game in home décor and furniture shopping with some really cool technology. Their use of 3D imaging and augmented reality (AR) makes the whole experience way more interactive and personal. With 3D imaging, you can explore furniture in detail. Imagine checking out a cozy sofa from every angle or zooming in to see the texture of a fabric. You can even see the dimensions and color options, which helps you make smarter choices. For instance, if you’re eyeing a sleek coffee table, you can visualize how it fits into your living room. Then there's the AR experience. Just grab your smartphone or tablet, and you can virtually place that stylish armchair right in your space. Want to see how it looks next to your existing furniture? No problem! This feature helps you avoid those awkward “what was I thinking?” moments when the item arrives. Overall, Wayfair is turning shopping into a fun design adventure. Instead of just buying furniture, you’re actively creating your dream space!

Volvo has taken innovation to the next level with its Volvo Reality app, designed to showcase the XC90 model. Users can enjoy a virtual mountain road drive right from their smartphones, especially when paired with Google Cardboard-compatible VR headsets. This immersive experience lets you explore the car's interior and driving dynamics in a fun, interactive way. But that's not all! Volvo is also enhancing safety with its advanced AI technology. They use a method called Gaussian Splatting to turn real-world images into realistic 3D scenes. This helps improve driver assistance systems and autonomous driving software by providing a clearer view of the environment. In another exciting development, Volvo Group has rolled out an AR application for electric trucks. This app aids emergency teams by displaying 3D models that pinpoint high-voltage systems and battery packs, making interventions safer and quicker. Volvo is also leveraging AR in manufacturing. By integrating with PTC's Vuforia platform, they provide operators with 3D data and quality control info right on the assembly line, boosting efficiency and ensuring top-notch quality.

Gucci is stepping into the digital realm with its exciting virtual sneaker collection, Gucci Virtual 25. You can try these stylish kicks on using augmented reality (AR) right from your smartphone! Imagine slipping on a pair of Gucci sneakers in real-time while checking out your reflection in the mirror. Plus, you can rock these digital shoes in popular platforms like Roblox and VRChat, making it a hit with younger fans. In partnership with Snapchat, Gucci launched an AR lens that lets you scan your feet and see how different shoes look on you instantly. This interactive feature transforms shopping into a fun experience, allowing you to visualize your choices before buying. Don’t forget about the Gucci app, which takes things a step further! It lets you explore products in 3D and try them out virtually. This way, you can get a closer look and make smarter shopping decisions. Gucci is also making waves in the gaming world, teaming up with titles like The Sims, Pokémon Go, and Animal Crossing to offer exclusive digital collections. It’s clear that Gucci is not just about luxury fashion; they’re redefining how we experience style in the digital age!

ClarifEye: AR-Assisted Navigation for Spinal Surgery Philips' ClarifEye system is changing the game in spinal surgery. It uses low-dose X-rays and high-resolution optical cameras to capture the patient's surface during procedures. By merging these images with internal 3D visuals from the X-ray system, surgeons get a real-time augmented reality view. This means they can align their surgical plans more accurately with the patient's anatomy, leading to better precision in surgery. Integrating AR and AI in Healthcare Philips is on a mission to transform healthcare by blending artificial intelligence (AI) with augmented reality (AR). This powerful combo automates repetitive tasks and even supports remote procedures, freeing up healthcare professionals to focus more on patient care. The result? Enhanced quality of care and a better experience for patients. AR Feature in Philips Hue App On the consumer side, Philips has revamped its Hue app to include an exciting AR feature. Now, users can see how smart lights will look in their rooms before buying. This feature works seamlessly with LiDAR sensors on iPhone Pro and iPad Pro models, allowing you to visualize up to 12 different Hue products with various lighting scenes, effects, and colors. It’s a fun and practical way to enhance your space!

Try On Makeup and Hair Colors with L'Oréal Paris L'Oréal Paris has made shopping for beauty products super fun with their AR makeup try-on tool! You can virtually try on different makeup items in real time. Just snap a selfie, and you can experiment with various shades of lipstick, foundation, mascara, and blush. Found a look you love? Save it or buy it right from the app! Plus, the tool even offers personalized color suggestions based on your skin tone, making it easier to find your perfect match. Virtual Hair Color Try-On Thinking about changing your hair color? L'Oréal Paris has you covered there too! Their virtual hair color try-on tool lets you see how different shades would look on your own photos. It's a fantastic way to explore new colors without any commitment. Personalized Experience with ModiFace Thanks to ModiFace technology, L'Oréal can analyze your facial features and recommend the best products for you. This means you get tailored suggestions based on your skin tone and face shape, enhancing your shopping experience. The Impact of AR and AI Overall, L'Oréal’s AR and AI tools are transforming how we shop for beauty products, making it more interactive and enjoyable!

Target is making shopping more fun and interactive with its augmented reality (AR) features! One standout is the "See It in Your Space" option in the Target app. Just search for it or tap the AR icon, and you can virtually place furniture and home decor items right in your own room. Using your device's camera, it shows how products fit in real-time, helping you visualize size and style before you buy. But that’s not all! Target’s Beauty Studio app also uses AR for a virtual makeup try-on experience. You can experiment with different makeup products like lipstick, blush, and even hair colors. The app smartly suggests options based on your skin tone, making your shopping experience feel personalized and fun. Target also enhances in-store shopping with AR. During the 2022 holiday season, they launched "Bullseye's AR Holiday Adventure." Shoppers could scan QR codes to see Target's mascot, Bullseye, come to life in a virtual winter wonderland. This was a hit, especially with kids, turning a regular shopping trip into an engaging adventure!

Rebecca Minkoff is taking online shopping to the next level with 3D modeling and augmented reality (AR). Now, customers can explore products in a virtual space, viewing them from various angles and getting a real feel for their size and details. This interactive feature is especially beneficial for mobile users. In fact, studies show that shoppers who engage with AR are 65% more likely to make a purchase, while those interacting with 3D models are 44% more likely to add items to their cart and 27% more likely to complete their purchase. In physical stores, Rebecca Minkoff enhances the shopping experience with smart mirrors and connected walls. These digital tools allow customers to explore products virtually and receive tailored recommendations. For instance, smart mirrors let shoppers see different colors and styles, chat with sales reps, and even adjust lighting for a more immersive experience. At New York Fashion Week, the brand showcased its AR and VR innovations, providing attendees with a unique way to experience fashion. By blending technology with shopping, Rebecca Minkoff is redefining how we connect with products, both online and in-store.

Ready to elevate your brand with 3D e-commerce and augmented reality? At artlabs, we’re here to help you stand out in the digital landscape! Our experienced team specializes in creating tailored solutions that enhance customer experiences. Imagine your customers exploring a virtual store where they can see products from every angle or even visualize how a piece of furniture looks in their own home using AR. With our professional support, we can make these ideas a reality. For example, one of our clients, a fashion retailer, saw a 30% increase in online sales after implementing our 3D product views. Shoppers loved being able to rotate items and see them up close, making their purchase decisions easier. Let’s work together to bring your brand into the future! Contact us today, and let’s discuss how we can transform your digital presence and create unforgettable experiences for your customers.