Updated: August 2025
To effectively boost sales for small eCommerce brands, consider integrating these eight AR shopping apps: Google Lens for visual search, IKEA Place for furniture visualization, Sephora Virtual Artist for makeup try-ons, Wanna Kicks for sneaker fitting, Augment for product visualization, Houzz for home decor, Warby Parker's app for virtual eyewear fitting, and Nike's app for personalized shoe recommendations. Brands utilizing AR technology have reported up to a 200% increase in conversion rates, showing the substantial impact AR can have on customer engagement and sales. Embracing these tools not only enhances the shopping experience but also encourages customers to make informed purchasing decisions.
What is AR and How is it Changing Shopping?
Augmented Reality is transforming shopping by allowing 61% of consumers to visualize products in their space before buying, enhancing satisfaction and increasing sales.
Augmented Reality (AR) is revolutionizing the shopping experience by blending digital elements with our physical surroundings. No longer confined to science fiction, AR has become a vital part of everyday life. Traditional online shopping often leaves customers uncertain, asking questions like, “How will this clothing look on me?” or “Will this lamp fit in my living room?” AR addresses these concerns effectively.
With AR, you can visualize how a lamp will look in your space or see if a pair of glasses complements your face—all from the comfort of your home. This technology enhances customer satisfaction and boosts sales and conversion rates. For instance, apps like IKEA Place allow users to place virtual furniture in their homes, while Warby Parker offers a virtual try-on feature for glasses. These interactive experiences not only reduce return rates but also foster customer trust, transforming shopping from a chore into an enjoyable activity.
As brands increasingly adopt AR technology, the shopping landscape continues to evolve. Explore how these innovative apps are bridging the gap between customers and the products they love!
1. Google Lens.
Google Lens uses augmented reality to provide real-time information, like product details and pricing, enhancing e-commerce experiences for users.
Google Lens is an innovative augmented reality (AR) app that empowers users to gather information through images and their smartphone cameras. By leveraging visual search and object recognition technology, Google Lens provides detailed insights about objects in real-time. For instance, when a user scans a product, Lens can display essential details such as pricing, manufacturer information, and similar items available for purchase.
This capability is particularly beneficial for e-commerce brands. By integrating their products with Google Lens, businesses can create seamless shopping experiences. For example, when a user scans a shoe, they can be instantly redirected to the purchase page, streamlining the buying process.
Moreover, Google Lens excels in text recognition and translation, allowing users to interact with content in various ways. Imagine traveling abroad and using Lens to translate a menu or signage instantly—this enhances user engagement and accessibility.
In summary, Google Lens offers a multitude of applications for e-commerce, from product discovery to interactive shopping experiences. Customers can easily find and purchase items they may not have located in physical stores or online, making it a powerful tool for modern shopping.
2. Shopify AR.
Shopify AR enhances online shopping by allowing customers to visualize products in their space, boosting conversion rates by up to 250%.
Shopify AR is a cutting-edge platform that empowers brands to incorporate augmented reality (AR) into their e-commerce stores. This technology allows customers to view products in 3D and interact with them in a virtual space, enhancing the online shopping experience.
• Increases Conversion Rates: By utilizing 3D and AR content, brands can capture more attention, leading to significantly higher conversion rates. For instance, a furniture retailer using AR can show how a sofa fits in a customer's living room, making it easier for them to buy.
• Improves Customer Experience: Customers can visualize how products look in their own environments, which helps them make informed decisions. This not only boosts satisfaction but also reduces return rates, as seen with fashion brands that allow virtual try-ons.
• Provides a Competitive Edge: Brands leveraging AR can stand out in a crowded market. For example, a cosmetics brand offering virtual makeup trials can create a unique shopping experience that attracts tech-savvy consumers.
• Easy Integration: Shopify provides a range of applications and tools that seamlessly integrate AR technology, making it accessible for store owners.
• Product Visualization: With 3D showcases, customers can view products from multiple angles, which is particularly effective in industries like fashion and home decor.
3. artlabs.
Artlabs uses advanced AI to effortlessly convert 2D images into customizable 3D models, streamlining product visualization for brands at scale.
artlabs is a state-of-the-art augmented reality 3D model maker designed to help brands effortlessly convert 2D images into high-quality 3D models at scale. This innovative platform streamlines product visualization, making it easier for businesses to showcase their offerings.
AI-Powered Conversion: Leveraging advanced AI algorithms, artlabs.ai transforms 2D images into precise 3D models with minimal manual input. This not only saves time but also reduces the effort required in the modeling process.
Customizable Outputs: Users can enjoy extensive customization options, adjusting textures, lighting, and other parameters to meet their specific needs. For instance, a footwear brand can modify the shoe's color and material to match their seasonal collection.
Seamless Integration: artlabs.ai integrates smoothly with various e-commerce platforms and design tools, allowing for easy incorporation of 3D models into websites and marketing materials. Imagine a virtual try-on feature on a product page that enhances customer engagement and boosts sales.
With its user-friendly interface and cutting-edge AI technology, artlabs is the perfect solution for brands looking to elevate their product presentation and customer experience.
4. Houzz.
Houzz connects millions of homeowners and designers, offering over 25 million photos and 5 million products for all your home improvement needs.
Houzz is a leading digital platform designed for home decoration, interior design, landscaping, and improvement projects. It connects millions of homeowners and professional designers globally, offering a vibrant community for inspiration and collaboration.
With over 25 million high-resolution photos, Houzz allows users to explore diverse design styles. Whether you're envisioning a modern kitchen or a cozy outdoor space, you can find detailed visuals to guide your decisions.
Shopping is seamless on Houzz, with access to more than 5 million products, including furniture, décor, appliances, and lighting. For instance, you can easily purchase a stylish sofa or unique wall art directly through the app, making it a one-stop shop for your home needs.
Connecting with professionals is effortless, too. Houzz features over 3 million home professionals, including interior designers, contractors, and landscapers. You can read reviews and compare services to find the perfect fit for your project, whether you're renovating a bathroom or designing a garden.
In summary, Houzz is your go-to resource for transforming your living space, offering inspiration, products, and professional connections all in one place.
5. YouCam Makeup.
Quick answer: YouCam Makeup uses augmented reality to let users try on over 100 makeup styles and offers personalized skincare recommendations based on their facial scan.
YouCam Makeup is an innovative app that leverages augmented reality (AR) to transform how users experience makeup. With just a scan of their face, users can instantly try on various makeup styles and receive personalized skincare suggestions. Collaborating with renowned brands like L'Oréal, Target, and Estée Lauder, YouCam Makeup provides a platform for cosmetics brands to showcase their products to millions without the need for developing their own AR solutions.
• Virtual Makeup Try-Ons: Users can experiment with different shades and styles, receiving instant feedback to find their perfect look.
• Skincare Analysis: The app evaluates skin types and offers tailored skincare recommendations, even visualizing common skin concerns like acne and wrinkles.
• Extensive Product Catalog: YouCam Makeup features a wide range of products, from lipsticks to foundations, allowing users to try before they buy.
• Real-Time Filters and Effects: Users can apply dynamic filters and effects, enabling them to create diverse makeup looks in real time.
With YouCam Makeup, beauty enthusiasts can explore and enhance their looks effortlessly, making it a must-have tool in the beauty industry.
6. Augment.
In brief, Augment lets users visualize products in their actual size using AR, enhancing the shopping experience with realistic 3D representations.
Augment empowers brands to leverage augmented reality (AR) technology for product visualization. With this app, users can view products in their actual size and environment through their smartphone or tablet camera, enhancing the shopping experience.
Product Visualization: Augment allows brands to showcase their products in 3D, enabling customers to see how items like furniture or electronics fit into their homes. This realistic representation aids in making informed purchase decisions.
Interactive Experience: The app offers a hands-on virtual trial experience, particularly valuable in e-commerce and retail. Customers can rotate products 360 degrees, zoom in for details, and interact with their surroundings, making the shopping process engaging.
Sales and Marketing Benefits: For sales teams, Augment enhances presentations by displaying products in real-world contexts. For instance, a sales rep can show a new sofa in a customer's living room, helping to persuade potential buyers more effectively.
Training and Presentations: Augment is also useful for training purposes. AR demonstrations can simplify complex machinery or equipment, allowing users to grasp intricate details easily.
E-Commerce and Online Sales: By enhancing the online shopping experience, Augment allows customers to visualize products in their own spaces, leading to safer and more confident purchasing decisions.
7. Vuforia.
Put simply, Vuforia, a leading SDK for augmented reality, supports over 1,000 devices, making it a versatile choice for developers in the AR space.
Vuforia is a powerful software development kit (SDK) designed for creating augmented reality (AR) applications. It empowers developers to recognize and track real-world objects using mobile device cameras, allowing virtual content to seamlessly interact with the physical environment.
• Advanced Image Recognition: Vuforia employs cutting-edge computer vision technology to accurately recognize and track a variety of targets, ensuring high precision in AR experiences.
• Support for Various Target Types: The SDK accommodates multiple target types, including image targets, 3D model targets, and VuMarks, offering flexibility in application design.
• Wide Device Compatibility: Vuforia works across various platforms, including Android, iOS, and UWP, making it accessible to a broad audience.
• Product Demonstrations: Brands can showcase their products in 3D, enabling customers to view items from different angles, enhancing the shopping experience.
• Interactive Marketing Campaigns: Vuforia allows companies to craft engaging AR experiences, letting consumers explore products in depth, like virtually trying on clothes or visualizing furniture in their homes.
• Training and Guidance Applications: The SDK facilitates the development of AR experiences that provide step-by-step guidance for employees, particularly in industrial and commercial settings, improving training efficiency.
GIPHY World
Bottom line: GIPHY World lets users place GIFs in their surroundings using AR, enhancing social media posts and allowing easy sharing as videos.
GIPHY World is an innovative application that leverages augmented reality (AR) technology, allowing users to seamlessly integrate GIFs into their real-world environments. With this app, users can place GIFs around them, transforming ordinary spaces into interactive and engaging content.
Interactive Content Creation: Users can enhance their social media posts by adding GIFs to their surroundings, making their content more creative and engaging. For instance, a user might place a dancing GIF in their living room and share it with friends.
Easy Sharing: The AR scenes created in GIPHY World can be saved as videos, making it easy to share on platforms like Instagram or TikTok. Users can also generate links to share their creations directly with friends.
Large GIF Library: GIPHY World offers access to a vast collection of GIFs across various categories, ensuring users have plenty of options to choose from.
Interactive Marketing Campaigns: Brands can utilize AR to create captivating content that promotes their products. For example, a beverage company might launch an AR campaign featuring GIFs of their drinks in fun settings, enhancing customer engagement.
Special Events and Launches: GIPHY World can elevate product launches or special events by creating memorable AR experiences that captivate attendees and boost brand awareness.
How can I ask Artlabs for the key to the road ahead?
Unlock a new shopping adventure with artlabs' AR solutions, allowing customers to visualize products like sofas in their own homes for a seamless experience.
Enhance your customers' shopping experience with artlabs' cutting-edge AR solutions. Imagine your products coming to life in a virtual space, allowing customers to interact with them like never before. For instance, a furniture retailer can let customers visualize how a sofa fits in their living room, while a cosmetics brand can offer virtual try-ons for makeup products.
With AR, shopping becomes not just a transaction but an engaging adventure. Customers can explore features, colors, and styles in a dynamic way, leading to informed purchasing decisions and increased sales. As AR technology continues to evolve, partnering with an innovative solution provider like artlabs positions your brand at the forefront of this digital transformation.
Don’t miss out on the opportunity to elevate your brand in the digital landscape. Embrace the benefits of augmented reality and create memorable shopping experiences that resonate with your audience. Ready to get started? Contact our expert team today to take the first step toward revolutionizing your brand's presence!
Conclusion
By adopting AR solutions now, you can transform your customers' shopping experience and position your brand as a leader in this evolving digital landscape.
Enhance your customers' shopping experience with artlabs' innovative AR solutions. Imagine your products coming to life in a virtual space, allowing customers to interact with them like never before. For instance, a furniture retailer can let customers visualize how a couch fits in their living room, while a clothing brand can enable virtual try-ons, making online shopping more engaging and personalized.
As AR technology continues to evolve, integrating it into your brand strategy can set you apart from the competition. Picture a future where customers expect immersive experiences—by adopting AR now, you position your brand as a leader in this exciting shift.
Don’t miss out on the opportunity to elevate your brand in the digital landscape. Our professional team at artlabs is ready to help you harness the full potential of AR. Contact us today to start your journey toward a more interactive and memorable shopping experience.
❓ Frequently Asked Questions
Q: What is Google Lens and how can it help my eCommerce brand?
A: Google Lens is an AR app that uses your phone's camera to recognize objects and provide detailed information about them. For eCommerce brands, it can enhance product discovery and create interactive experiences, allowing customers to learn more about items just by pointing their camera at them.
Q: Are there specific AR shopping apps that can help boost sales for small brands?
A: apps like IKEA Place, Sephora Virtual Artist, and Wanna Kicks allow customers to visualize products in their own space or try them on virtually. These experiences can significantly enhance customer engagement and lead to higher conversion rates.
Q: How does AR technology reduce return rates for online purchases?
A: By allowing customers to visualize how a product will look or fit in their environment before purchasing, AR helps them make more informed decisions. This reduces the likelihood of returns due to mismatched expectations.
Q: Can AR shopping apps improve customer trust in my brand?
A: Absolutely! When customers can interact with products through AR, it creates a more transparent shopping experience. This increased interactivity fosters trust, as customers feel more confident in their purchase decisions.
Q: What are some key features to look for in an AR shopping app for my eCommerce business?
A: Look for features like product visualization, user-friendly interfaces, and compatibility with various devices. Additionally, consider apps that offer analytics tools to track customer engagement and sales performance.