How to Build A Digital Brand Identity

How to Build A Digital Brand Identity
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You have finally succeeded in bringing the brand that you have been dreaming of for a long time to your audience. So what’s next?

According to PwC, a highly digitalized supply chain and operation can bring companies efficiency gains of 4.1 percent annually and boost revenue by 2.9 percent per year.

Creating a digital brand is crucial for businesses like never before. Your brand’s online presence also means a lot for brand awareness and brand loyalty. Thanks to your unique “brand personality”, you can communicate with your customers more easily, increase their awareness and promote your products in the most effective way. Not to mention that having digital products and stores significantly decreases your operational costs as well. 

Let us take a closer look at the different strategies for creating a digital brand together.

1- Digitizing your product catalog

One of the conditions for a seamless transition to the digital world is to transform what we already have into a virtual version. Yes, we are talking about creating a digital twin for your products. 

Whether you need help with creating 3D models for your catalog or need optimization for your already existing 3D files, artlabs is here for you to create engaging experiences. Pioneer brands are already looking for ways to develop their 3D Commerce strategies and not only be limited to the traditional world of 2D internet. We can say that the step of digitizing your products creates the skeleton of a good digital identity. If we don't build the skeleton right, the rest of the structure, no matter how good, can collapse on us...

3D products for digital brands

2- Digital stores

Now we again need “digital” and definitely gaudy showcases to showcase our glamorous digitized products. A digital store that responds to the needs of both retailers and consumers will definitely solve this problem. With the introduction of innovative payment systems and AR technologies, many of the myths about online shopping have been dispelled. So the only barrier between you, your customers, and your digital store is your decision to create a digital identity.

Although customers adapt quickly to innovations, they want to maintain their old habits. The fact that physical shopping is a thing of the past doesn't change the fact that your customers continue to look for the familiarity of the physical shopping experience. This is a great way of maintaining the same brand identity across all platforms. To prioritize this consistency, brands are pursuing solutions that can reach more customers and get higher conversion rates.

After creating an easy-to-navigate digital store, filling it in is just as important. You can show your customers how much you care about their online experiences by using hyper-realistic 3D AR visualizations instead of traditional photos that can be misleading. This is also proven to decrease product return rates, which according to the latest Snap Consumer AR Report is a 550 billion dollar problem. Brands that promote their products in the best way by applying technologies such as AR continue to enjoy low return rates since 3D & AR give customers a better idea of the products before they actually make the purchase.

Metaverse stores are the digital face of brands. Although online stores have existed for a long time, virtual stores in the metaverse environment are already started to become a part of pioneer brands’ digital strategies. We can show Gucci's Gucci Garden as an example of these projects. In this way, customers can get a taste of the physical experience in a virtual environment. It is possible for them to shop while visiting the store, and to buy the products they choose for their avatars. True fans of the windowshopping movement will be delighted with this side of technology.

3- Offering immersive experiences

Actually, we made a small introduction to this part while talking about digital stores. When creating a digital identity, it is important to make innovations that will attract the attention of your customers and support your most important eCommerce performance metrics. Augmented reality is the perfect way to achieve this. The fact that AR is both functional and a self-marketing technology will allow you to kill two birds with one stone.

You can enjoy the limitlessness of promoting your products with the help of AR. Thanks to AR solutions, your customers can rotate your product 360 degrees, zoom in and out, observe it from different angles and even customize it. What’s more, it is possible to do this even through a mobile application or website with a smart device. Considering that the majority of the world has a smartphone, we can say that AR is as reachable as the simplest technological development. Moreover, AR technology, which can be integrated with social media channels such as Instagram, helps businesses increase their communication channels and engagement with their customers. For example, you can try on make-up with a face filter on Instagram, and you can be directed to the brand's application by clicking on the product you like. See first, buy later. Could the era of shopping for pleasure return with virtual try-on? 

AR virtual try on for shoes

Or take “shoe virtual try-on” for example. If you want to buy yourself a new pair of sneakers but can not decide how they will exactly look on you, all you have to do is to open your camera to scan a QR code for a virtual try-on experience and hold them to your feet. The ultra-realistic shoe model will place on your foot, showing you what the model will look like with its true color and texture. As a small warning, we can say that virtual try-on technology is addictive… Ultimately, we are talking about accessing the most fun way to try products without leaving the house, without making any effort, without touching the products that many people come into contact with, and most importantly without being dependent on variables such as stock. You can become a more preferable brand by adding a virtual try-on option with AR to your product catalog that you digitized at the beginning of your digital identity creation path.

Digitalizing the brand identity is not limited to these above steps, there is more. In the second part of our article, we will talk about how brands can increase their digital presence with NFTs, special events, metaverse marketing, and much more.

Don't be late to build your digital identity

How would you like to turn this article into profit? If this sounds interesting, we have a great suggestion for you to take a step toward creating a digital identity. When you consider the needs of your customers as well as your brand, you will see that the solution is to build an effective digital identity. Contact our team today to learn more about our solutions and take the first step. 

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